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Writing Emails for Everyone: Seven Ways to Be More Gender Inclusive

How to write more gender-inclusive emails

George J. Ziogas
5 min readSep 17, 2023
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Many businesses still send emails using biased language, which can alienate some groups. This article explains how to write more gender-inclusive emails. It offers tips like using inclusive greetings, universal terms, and showing diversity in images. The guide will help email marketers craft messages that resonate with all readers across backgrounds and genders, helping maximize open and click rates.

With equality and inclusion becoming increasingly important today, email marketers need to craft messages without unconscious gender bias. Emails that make unfair assumptions about recipients or use excluding language risk alienating potential customers.

This guide explains what gender-inclusive writing is and why it matters. You’ll get seven tips to help write emails in a more gender-inclusive manner. Learn how to compose emails that speak to all genders and groups, so that no one feels excluded.

What Does Gender-Inclusive Email Writing Mean?

Gender-inclusive emails steer clear of assumptions, stereotypes, and narrow ideas about gender. They use inclusive language, show diverse images, and speak to every reader the same.

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George J. Ziogas
George J. Ziogas

Written by George J. Ziogas

Editor | Vocational Teacher | HR Consultant | Manners will take you where money won't | ziogasjgeorge@gmail.com

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