Writing Emails for Everyone: Seven Ways to Be More Gender Inclusive

How to write more gender-inclusive emails

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Many businesses still send emails using biased language, which can alienate some groups. This article explains how to write more gender-inclusive emails. It offers tips like using inclusive greetings, universal terms, and showing diversity in images. The guide will help email marketers craft messages that resonate with all readers across backgrounds and genders, helping maximize open and click rates.

With equality and inclusion becoming increasingly important today, email marketers need to craft messages without unconscious gender bias. Emails that make unfair assumptions about recipients or use excluding language risk alienating potential customers.

This guide explains what gender-inclusive writing is and why it matters. You’ll get seven tips to help write emails in a more gender-inclusive manner. Learn how to compose emails that speak to all genders and groups, so that no one feels excluded.

What Does Gender-Inclusive Email Writing Mean?

Gender-inclusive emails steer clear of assumptions, stereotypes, and narrow ideas about gender. They use inclusive language, show diverse images, and speak to every reader the same.

The aim is to create welcoming emails that connect with each person no matter how they identify. This helps build stronger relationships with your whole customer community.

Here are some tips for writing gender-inclusive emails:

• Use gender neutral pronouns or no pronouns.
• Avoid greetings that assume gender.
• Feature people of different genders in images.
• Focus on benefits for every individual when talking about a product or service.

Why Is Gender-Inclusive Email Writing Important?

There are a few reasons why writing gender-inclusive emails is important for marketers:

Appeals to a Wider Audience

Emails that make narrow gender assumptions naturally appeal to a smaller portion of your list. Being more inclusive allows…