What an awesome article Michael Simmons !

I’m reminded of some great nuggets on this topic:

• Ideas that spread are most likely to succeed than those that don’t
• Don’t try to write an article for everybody, because that is an article for nobody
• Irresistible for the right niche is just remarkable
• Go where the competition is not — the farther the better
• Find things that are just not done in your niche and do them
• Virality is not an accident — it’s engineered