What an awesome article Michael Simmons !
I’m reminded of some great nuggets on this topic:
- Ideas that spread are most likely to succeed than those that don’t
- Don’t try to write an article for everybody, because that is an article for nobody
- Irresistible for the right niche is just remarkable
- Go where the competition is not — the farther the better
- Find things that are just not done in your niche and do them
- Virality is not an accident — it’s engineered