The Noble Edge Effect: Why We Tend To Favor Brands That Show Care for Societal Issues

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What is it?

The noble edge effect describes how we experience products created by socially responsible companies as being better than rival products created by socially indifferent or self-interested companies.

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George J. Ziogas

George J. Ziogas

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Manners will take you where money won’t | HR Consultant | OHS Specialist | Personal Trainer | ziogasjgeorge@gmail.com