Specialization Is Your Best Content Marketing Strategy

Why this targeted approach works

George J. Ziogas
4 min readMay 13, 2022



Content marketing has lots of benefits for businesses. High quality content can establish your brand as an expert voice within your field. Regular content output drives engagement and helps you maintain gains you’ve made in growing your brand.

Content comes in many different shapes. From podcasts and YouTube videos to blog posts and articles on this platform, there are dozens of potential avenues to focus on. While all of these content types can be effective in growing your brand, you’re likely to see much better results by focusing on just one of them.

Master Your Content Niche

It can be tempting for businesses to pump out as many different content types as possible. But as the old phrase goes, a jack of all trades is a master of none.

Succeeding in any content niche is difficult. Succeeding in a dozen content niches simultaneously is almost impossible.

Try to identify the content niche which will bring the best returns for your brand. This means identifying the type of content your target audience is most likely to consume. If you’re targeting young entrepreneurs, articles on this platform may be the best way to get exposure to this audience. For a more general audience, YouTube videos may be the best way to go.

Whatever your content marketing goals, specialization within one field is the surest way to achieve them.

Building a Successful Content Marketing Strategy Takes Time and Effort

Research from the website Podcast Insights claims that there are 2 million different podcasts with more than 48 million episodes as of April 2021. More than 720,000 hours of video are uploaded to YouTube every day. Standing out within this crowded field is incredibly difficult but the returns can be more than worth the effort.

A diffuse content marketing strategy would see a brand upload content to many different platforms then run with the most successful ones. However, it’s unlikely you’ll establish an audience on any platform quickly.



George J. Ziogas

Manners will take you where money won’t | HR Consultant | OHS Specialist | Personal Trainer | ziogasjgeorge@gmail.com