I think all writers struggle with headlines.

Creating an effective headline or article title involves a thoughtful combination of art and science.

It must be engaging and informative, clearly summarizing the content while piquing reader interest.

Employ concise, active language and incorporate relevant keywords to boost SEO.

And, use emotionally-charged words or phrases to evoke curiosity, and leverage numbers or data if applicable.

Understand your target audience, and tailor the headline to resonate with their needs or interests.

Test multiple variations when possible, as subtle changes can drastically affect reader engagement.

Headlines can be a bit of a lottery but they matter so much in terms of getting your reader to click on your article.