Follow These 10 Top Writing Tips for Your Website, Marketing, and Correspondence

Engage readers and gain patronage with attractive writing

Image by Peter H from Pixabay

You may consider yourself a skillful writer but not realize that business writing is an art. Unlike academic work, where you write to please a tutor, your business writing must appeal to a different readership and will appear in various formats. Whether you write articles for your business website and email recipients or to inform clients about a new product, the following writing tips will help.

Write for your reader

Writing for your reader is about understanding their pain points. With empathy, you can create messages that resonate with them and promise to meet genuine needs.

One way to gain rapport with readers is to imagine their lives. How do you think their days unspool? What problems might they want to overcome? Write with your readership in mind, and you’ll create a connection.

Reduce jargon

Business writers sometimes imagine in-house terms and surplus language are helpful. It’s crucial to use the readers’ current vocabulary, though. Specialist diction only works if your emails, letters, and articles target recipients who use similar words. Otherwise, rather…