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Five Warning Signs Your Brand Influencer Isn’t so Influential
It’s harder than ever to tell the difference between a true brand influencer and a charlatan with a social profile
If you’re considering hiring a brand influencer to help build your brand, it’s imperative you know what to look for when considering a potential PR person for your company.
Brand influencers can do everything from share your company’s news on social media to help you develop a brand strategy for your business.
Before you hire one of those “brand influence as a service” people, make sure you watch for the following five warning signs that your influencer isn’t so influential.
1.) Pay attention to the types of content they share on social media. Are most of their posts selfies and motivational messages? If they have enough time in their schedule to focus on self-promoting selfies and inspirational messages, chances are good their client list isn’t full. You might want to ask yourself why they have so much time on their hands and why they aren’t busy communicating/working with their clients.
2.) Watch a brand influencer’s interaction rates on multiple social media platforms. Do they have profiles on everything from Pinterest to Reddit? A top-quality…
