If you’re considering hiring a brand influencer to help build your brand, it’s imperative you know what to look for when considering a potential PR person for your company.
Brand influencers can do everything from share your company’s news on social media to help you develop a brand strategy for your business.
Before you hire one of those “brand influence as a service” people, make sure you watch for the following five warning signs that your influencer isn’t so influential.
1.) Pay attention to the types of content they share on social media. Are most of their posts selfies and motivational messages? If they have enough time in their schedule to focus on self-promoting selfies and inspirational messages, chances are good their client list isn’t full. You might want to ask yourself why they have so much time on their hands and why they aren’t busy communicating/working with their clients.
2.) Watch a brand influencer’s interaction rates on multiple social media platforms. Do they have profiles on everything from Pinterest to Reddit? A top-quality brand influencer will know the importance of diverse social media profiles and will understand that specific types of social networks work for different brands. If they’re not connecting on all social media platforms, it might be because they don’t know social media as well as they claim.
3.) A brand influencer should know how to do more than just promote your business on Twitter and Facebook. Do they pay attention to market trends? Are they aware of competitors building businesses in your space and know how to conduct competitor research to help you build your brand and out-perform new up-and-comers? If you’re going to hire a brand influencer and pay their fees to grow your company, you want to make sure they’re more than just a glorified social media “guru” with an inflated follower count.
4.) Individuals offering their services as a brand should have deep ties in the social influencer space. They should regularly attend tech and marketing conferences. Their social media feeds should be filled with images of them speaking at conferences and showcasing their expertise. If a potential influencer only attends one or two conferences a year, chances are good they’re not quite the influencer they claim to be.
5.) Brand influencers are expected to help you discover new audiences, not just promote you to the market sector you’re already addressing. If an influencer-for-hire can’t help you find potential target markets you hadn’t already discovered and build brand awareness within those new markets, their marketing expertise might not be as deep as you need if you want to enjoy substantial business growth.
Pay attention to these five warning signs when shopping for a brand influencer.
In today’s busy social media marketing world filled with experts, rock stars, and gurus, it’s harder than ever to tell the difference between a true brand influencer and a charlatan with a social profile.
Know the warning signs to ensure you hire the right influencer for your brand.