Excellent post Kris Gage.
My favorite takeaway,
“The only thing that matters is writing about a subject people care about, and writing a title that suggests you’re giving them something of value. That’s it.”
As for the analytics, Steven Pressfield is on the money for mine:
“The amateur allows his worth and identity to be defined by others. The amateur craves third-party validation…
Here’s the truth: the tribe doesn’t give a shit. There is no tribe…Each individual is so caught up in his own bullshit that he doesn’t have two seconds to worry about yours or mine.”
Pass the beer nuts and the Coronas 😉