Creating evergreen content requires a strategic approach that emphasizes timelessness and relevance.

First, identify topics that are relevant to your audience and are unlikely to become obsolete. Then, conduct thorough research to ensure your content is comprehensive and accurate. Use clear and concise language, and incorporate visuals and multimedia to make the content engaging.

Finally, optimize your content for search engines by using relevant keywords and including internal and external links.

And as you rightly point out Rui, regularly update the content to ensure it remains relevant and accurate, and promote it through social media and other channels to drive traffic and build a loyal audience.