8 Ways To Make Your Emails Stand Out (and Get Results)
Tested tips for creating better emails that get opened
People can be inundated with thousands of emails per day. It’s easy to see how email fatigue can set in and make people less likely to read the emails they receive. That’s why you must focus on catching and keeping their attention when sending emails. Otherwise, they either won’t open your carefully crafted correspondence or will quickly close it when it doesn’t catch their interest. Ever wondered how you can make your emails stand out? Here are some ways to make your emails read-worthy and engaging.
Be conversational
Conversational emails are a good way to stand out. The idea is to make it seem like you’re writing to a friend or colleague, and not sending an automated email. Use relaxed tones in your subject line and the body of your message. Use the same language that you’d use if you were talking to another person. Keep it casual and friendly, start sentences with “you” and end them with “thanks.” This makes your emails sound more authentic and human. Authenticity matters with email marketing.
Add a personal note or anecdote to build rapport with your readers, but do it in moderation. If there’s something related to the context of the email you want to share, this can be…
